1 - You need to know WHO you
are going to serve (Your Audience).
2 - You need a way to
attract people to your list (Your Gift - this
is something that your future customer most
needs to get a result in their lives. Often
that is something easy to consume, like a
checklist, but it can also be more
complicated, like a guidebook).
3 - Then you need an
offer page on a website. This is where your
future customer gives you their email address.
4 - Lastly, You
will need tech integrations set up so that
after your user signs up for their "gift" they
will be directed to a thank-you or upsell
page, as well as get an initial email with the
"gift" that they signed up for!
And... you're almost done!! As now
you need to add those people to a list so you
can follow up with them.
All of
that sounds complicated. That's because it is!
(or was)