1 - You need to know WHO you are going to serve
(Your Audience).
2 - You need a way to attract people to
your list (Your Gift - this is something that your future customer
most needs to get a result in their lives. Often that is something
easy to consume, like a checklist, but it can also be more
complicated, like a guidebook).
3 - Then you need an offer page on a
website. This is where your future customer gives you their email
address.
4 - Lastly, You will need
tech integrations set up so that after your user signs up for
their "gift" they will be directed to a thank-you or upsell page,
as well as get an initial email with the "gift" that they signed
up for!
And... you're almost done!! As now you need to
add those people to a list so you can follow up with them.
All of that sounds complicated. That's because it is!
(or was)